At the opening of the Bank of America Stadium Experience Center, guests interact with the stadium model table.
During the Bank of America Stadium Experience Center opening, former Panthers players “call the play” in the huddle as part of The Immersive Cube® experience.
Tepper Sports & Entertainment (TSE) commissioned this cutting-edge facility to offer visitors an immersive look at the stadium’s redevelopment.
I don’t think we are building stadiums anymore. I think we are building experiences and bringing people together, and I think this is a great example of it.”— NFL Commissioner Roger GoodellCHARLOTTE, NC, UNITED STATES, July 27, 2026 /EINPresswire.com/ — Advent, a leading experiential design and technology firm, revealed its storytelling, design, and integrated technology solutions for MoMINTum, the recently opened Bank of America Stadium Experience Center. Situated right next to Bank of America Stadium, this 15,000-square-foot, state-of-the-art space was commissioned by Tepper Sports & Entertainment (TSE) to provide potential suite owners, partners, and fans with an immersive preview of the stadium’s forthcoming $1.3+ billion redevelopment.
During a special Thursday evening event hosted by TSE, Chief Revenue Officer Eric Sudol conducted private tours and described the center as “the most technologically advanced preview center in sports.” Advent designed the venue to function as a high-tech storytelling hub. By combining 32 million pixels of immersive LED hardware, custom software, dynamic digital environments, and regional art, Advent has turned the sports sales journey into an interactive, emotionally compelling narrative.
“Our objective with MoMINTum was to move beyond static sales models and create one of the most technologically advanced, story-driven sales environments in professional sports,” said John Roberson, CEO at Advent. “We wanted every guest who enters to not only see what the renovated Bank of America Stadium will look like, but to experience the energy, history, and future of the Carolinas.”
NFL Commissioner Roger Goodell attended the event and joined a “fireside chat” with TSE’s David Tepper and Bank of America CEO Brian Moynihan. Commenting on the importance of experience centers in showcasing new stadiums, Goodell remarked, “I don’t think we are building stadiums anymore. I think we are building experiences and bringing people together, and I think this is a great example of it.”
Redefining Sports Sales Through Experiential Technology
Advent engineered and installed a full range of customized display technologies and interactive platforms across the center, all powered by the Advent Operating System™ (AOS), a fully customizable, integrated operating system that enables sales representatives to control the entire venue seamlessly via a tablet:
The Memory Vault: An immersive, wrap-around LED touchscreen inspired by the security of a private bank vault (a subtle nod to naming rights partner Bank of America). By integrating with TSE’s CRM data, the system generates personalized media reels for guests upon entry, celebrating 30 years of stadium history and individual fan milestones.
Hype Theater: Featuring a massive 230-square-foot curved LED display with 14 million pixels, this cinematic transition space uses motion graphics and high-fidelity visuals to convey the region’s momentum and the stadium’s future.
Holographic Displays: Powered by life-sized transparent OLED technology, two holographic systems bring more than 80 filmed stories to life. Sales reps can dynamically summon personalized video messages from Panthers legends, Charlotte FC players, community leaders, and executives into the room on demand.
Interactive Stadium Model Table: A custom 1.8 m x 3.4 m interactive LED tabletop composed of 7 million pixels allows multiple guests to explore sightlines, seat locations, routes, and stadium amenities simultaneously.
The Immersive Cube®: A floor-to-ceiling LED display space that simulates exact views and realistic aesthetics from available suites and premium seating sections, giving buyers complete clarity and confidence in their purchase decisions.
Grounded in the Story of the Carolinas
Beyond cutting-edge digital integrations, Advent’s design aesthetic honors the local character of the Carolinas. Premium meeting rooms and hospitality lounges reflect four distinct regional aesthetics—Mountains, Coastal, Urban, and Local—using authentic materials such as raw granite, silver mining accents, nautical hardware, and localized artwork.
The space features custom artwork by Charlotte muralist Natalie Daratony and North Carolina artist Matt Moore, incorporating archival game-day photography, game-worn jersey fragments, and topographic overlays.
“MoMINTum is designed to be evergreen. Through our Advent Operating System™ (AOS) platform, Tepper Sports & Entertainment can effortlessly switch the space between Carolina Panthers, Charlotte FC, or special event modes with a single click, ensuring every presentation remains timely, relevant, and personal,” added Roberson.
About Advent
Advent is a world-class experiential design and technology company that transforms physical spaces into captivating storytelling environments. By combining brand strategy, design, interactive technology, and digital content, Advent helps sports franchises, universities, and corporate leaders connect deeply with their audiences, drive engagement, and generate revenue. To learn more, visit [www.adventmovespeople.com].
Susan Shafer
Advent
+1 615-516-6669
susan.shafer@adventmovespeople.com
Visit us on social media:
LinkedIn
Instagram
Facebook
YouTube
X
