Dmitry Navosha and Maks Berezinski, co-founders of Tribuna.com.
Maks Berazinski, co-founder of Tribuna.com.
In a Tribuna.com exclusive, the General Manager of Lenovo Ukraine unpacks the AI systems behind the 2026 FIFA World Cup — covering everything from near-instant 3D reconstructions to tight biometric data constraints.
KYIV, UKRAINE, July 21, 2026 /EINPresswire.com/ — A one-on-one conversation grants Tribuna.com's worldwide readership an inside perspective on the technical framework supporting the 2026 FIFA World Cup, illustrating how the platform connects sports, innovation, and its fan base.
Tribuna.com — a sports media outlet that functions at the crossroads of a tech startup, journalism, and a fan community — has released an exclusive interview featuring Taras Dzhamalov, General Manager of Lenovo Ukraine, detailing the technology Lenovo has deployed as FIFA's official tech partner for the 2026 World Cup.
The interview puts that strategy into action: a direct discussion with the executive in charge of Lenovo's technology alliance with FIFA, reaching Tribuna.com's global user base of roughly 14 million monthly visitors.
Dzhamalov outlined these key technology highlights:
AI-Ready Infrastructure: A full overhaul of FIFA's Zurich headquarters, where every new piece of hardware meets AI-ready specifications to enable daily analytics for FIFA employees and referees.
Football AI Pro: Lenovo's analytical toolkit for FIFA, giving each national team complete access to detailed AI-generated data about its own players and every match event during the tournament.
Referee View AI Stabilizer: A live tool for the VAR system that cuts camera shake in referee body-cam video by approximately 60%, enabling broadcasts to show disputed moments directly from the official's perspective.
Instant 3D Reconstruction: Created from ball and pitch sensors in conjunction with roughly 30 camera angles, producing a precise volumetric replay of a match incident within about two seconds.
Strict Biometric Boundaries: Lenovo's edge servers can monitor metrics like lactic acid levels, heart rate, and blood oxygenation for each player, but none of that data will ever be aired — a constraint Dzhamalov directly attributes to GDPR and medical confidentiality rules.
“We're simply not interested anymore in being a classic sponsor,” Dzhamalov told Tribuna.com. “We want to be inside the processes — the technological backbone of these ecosystems, their nervous system, not just a logo in the shot.”
“As a company that sits at the intersection of tech startup, media, and fan community, Tribuna follows with real interest how technology is finding its way into sport and making the fan experience more useful,” said Iryna Chernukha, Head of Partnerships at Tribuna.com.
“Being able to explain these changes straight from the source, to speak the language of both business and sport, and to get access to top industry representatives — that's something we put to work for our readers, and it's also a demonstration of our unique place in the media landscape, touching different industries and topics. The trust brands place in us, which we deliver on both through editorial coverage and through dedicated special projects, is something we value highly and talk about actively.”
Dzhamalov also touched on Lenovo's concurrent efforts in Formula 1, where the firm has supplied race-weekend edge computing infrastructure since 2022, and contrasted the hardware requirements of a Grand Prix weekend with the “no on-site warranty” standard Lenovo built laptops to for the International Space Station.
The full interview is available on Tribuna.com.
Tribuna.com is an international sports media company operating an editorial platform, digital products, club applications, data-driven services, and community tools for sports fans across multiple countries. The platform covers more than 30 markets in 9 languages and reaches approximately 14 million monthly users.
Iryna Chernukha
Tribuna.com
+357 95 123808
cher@tribuna.com
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