When a grocery chain’s app can guide you to the exact shelf—not just the aisle—shopping changes fundamentally. That’s the reality now for customers of a leading Australian grocer, thanks to a deployment that proves indoor location technology can finally scale like cloud software.
Oriient, a software-only indoor location platform, has completed a network-wide rollout of its indoor location services across more than 1,000 stores for a leading Australian grocery retailer. Shoppers using the retailer’s app no longer receive a generic aisle number—instead, they get turn-by-turn guidance straight to the shelf, even in locations where the floor plan shifts weekly. The deployment wrapped up in June 2026 and required zero in-store hardware installation.
Large-format grocery stores present a unique challenge: expansive floor plans, frequently changing layouts, and chains operating thousands of locations. Traditional indoor location systems have always demanded dedicated in-store hardware, meaning site surveys, wiring, installation, and perpetual upkeep at every single store. Oriient takes a different approach entirely. Its software leverages the unique magnetic signature every building naturally emits, reading it through the sensors already built into standard smartphones. No hardware means no installation projects.
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“Many retailers are focused on making it easier to shop their stores – helping customers find what they came for quickly and easily. To do that, you need indoor location services,” said Mickey Balter, Co-Founder and CEO of Oriient. “Most location services programs look great at ten stores and stall at five hundred, because the install becomes the project. Completing more than 1,000 stores shows this can scale like software, because it is just software.”
“Retailers deploying location services have been told they have to choose between scale and accuracy,” said Chris Smith, VP of Global Sales at Oriient. “A network this size, deployed with nothing installed, shows that’s no longer true. Removing the install step is what moves a retail location services program from pilot to full rollout within months rather than years.”
The gap between knowing what’s in stock and knowing where it sits is a daily frustration for shoppers and staff alike. An item can be on the shelf yet impossible to find; an online order arrives with substitutions for products that were actually in the store; a retailer’s app becomes useless the moment a customer walks through the door. With every product and aisle positioned to within one meter, shoppers get direct guidance to the exact shelf, online orders get picked faster and more accurately, and store employees spend less time hunting and more time serving customers. Oriient delivers all of this through software alone.
The company’s platform currently operates across more than 850 million square feet and over 6,000 locations globally, maintaining accuracy to within one meter. Oriient has activated more than 300 sites in a single week, underscoring the speed of its deployment model.
About Oriient
Oriient is a software-only indoor location platform that reads the magnetic signature unique to every building through standard smartphones, giving retailers and large-venue operators accurate, scalable indoor location—helping shoppers find what they need and store teams waste less time searching, with no in-store hardware. More information is available at www.oriient.me.
Hope Alcocer
Oriient
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Why it matters: This rollout signals that indoor location services have moved beyond the pilot phase into practical, chain-wide reality. When a retailer can deploy across 1,000 stores without touching a single shelf or wire, the economics of guiding customers to the exact product change entirely—and that’s a competitive edge shoppers will feel every time they open the app.
