A newly formed company merges strategy, market entry planning, user acquisition, and growth infrastructure to help digital products thrive after launch in today’s AI-driven landscape.
“We view Perch not as just another marketing agency. Our role is that of a commercialization partner.”— Zack Hill, Partner at Few and Co-Founder of PerchLITTLE ROCK, AR, UNITED STATES, July 16, 2026 /EINPresswire.com/ — Few, the digital product agency based in Arkansas, has officially introduced Perch, a separate entity dedicated to assisting organizations in transforming digital products into enduring enterprises through commercialization strategy, go-to-market planning, user acquisition, AI technology, and sustained growth.
For over ten years, Few has collaborated with startups, large corporations, and government bodies to design and build software and applications. Throughout this journey, a recurring obstacle became evident: releasing a great product is merely the first step. Numerous organizations find it difficult to properly position their offerings, pinpoint the correct target audiences, create viable revenue models, and generate the necessary momentum for lasting achievement.
Perch was established specifically to address this challenge.
Leveraging extensive expertise in bringing digital products to market, Perch guides organizations past the development phase and into commercialization. By focusing on market positioning, pricing tactics, go-to-market strategies, user acquisition, community cultivation, and growth refinement, the firm helps clients build sustainable enterprises around the digital solutions they have created.
“Over the years, we’ve been part of launching remarkable products, yet we’ve also witnessed firsthand that excellent software does not automatically translate into a thriving business,” stated Zack Hill, Partner at Few and Co-Founder of Perch. “Companies pour enormous time and resources into building digital products, but many fail to grasp the full scope of what is required to position, launch, monetize, and expand them in this new AI era we are navigating. Perch was designed to fill that void.”
Even as advancements in software development and artificial intelligence make it simpler than ever to create new digital products, the demand for careful commercialization and strategic positioning has only intensified. As the barriers to building a digital product decrease, successful enterprises will increasingly set themselves apart through stronger positioning, deeper customer connections, and more effective go-to-market approaches—not merely through technology alone.
The firm’s methodology pairs experienced strategists with AI-enhanced research, analytics, and experimentation to assist organizations in making smarter growth choices while cultivating trust-based relationships with their users.
“Creating a product is only half the journey,” remarked Brent Fulford, Co-Founder of Perch. “The organizations that truly succeed are those that recognize who they are serving, how they generate value, and how they build trust with users over time. That is precisely what Perch is intended to help product teams achieve.”
This launch builds upon commercialization strategies that have already enabled organizations to successfully introduce new digital products in both consumer and B2B markets. Previous efforts have included assisting with the launch of a home services platform that produced over $3.4 million in first-year revenue, supporting the growth of a top-rated fitness application, and helping position an enterprise AI company that later secured $22 million in funding. These experiences reinforced a consistent lesson: successful products demand more than exceptional technology—they require deliberate commercialization.
Perch will cater to a wide range of organizations, from early-stage startups and venture-backed software companies to established businesses commercializing internal technology, digital innovation teams, and organizations introducing new products to the market.
Perch’s commercialization services encompass:
– User and market research
– Growth Blueprint strategy engagements
– Market positioning and messaging
– Product packaging and monetization strategy
– Go-to-market planning and execution
– Community activation
– User acquisition and retention systems
– Growth optimization and analytics
“We don’t regard Perch as just another marketing agency,” Hill added. “We function as a commercialization partner. Our job is to help organizations answer the questions that too frequently arise only after the product is built: Who is this for? Why will people care? How does it generate revenue? And how do we achieve sustainable growth? These are the questions that need to be addressed earlier in the process and ultimately determine whether a product succeeds.”
Perch is based in Little Rock, Arkansas, and operates as a sister company to Few.
For additional details, visit WorkWithPerch.com.
About Perch
Perch is a commercialization and growth firm that aids organizations in converting digital products into sustainable businesses in the AI era. By integrating market strategy, positioning, monetization planning, go-to-market execution, community development, user acquisition, and growth optimization, Perch enables product teams to build lasting enterprises around innovative digital products.
About Few
Few is a digital product strategy, design, and development company headquartered in Little Rock, Arkansas. Founded in 2014, Few assists startups, Fortune 100 companies, and public institutions in creating purposeful digital products through integrated strategy, design, and engineering. The organization partners with clients to transform ambitious concepts into scalable digital experiences.
Arlton Lowry
Few – Digital Product Agency
+1 501-628-9270
arlton@few.io
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