Could Duff Foreman become the first ever artificial intelligence broadcast personality to take part in a live professional golf telecast? This independent, conversational AI character is set to work alongside experienced golf commentators Notah Begay III and Ryan Burr during the 2026
Could Duff Foreman become the first ever artificial intelligence broadcast personality to take part in a live professional golf telecast? This independent, conversational AI character is set to work alongside experienced golf commentators Notah Begay III and Ryan Burr during the 2026
The autonomous AI broadcast personality will join golf broadcasters Notah Begay III and Ryan Burr during the 2026 New Mexico Open at Turtleback Mountain Golf & Resort
Joining Notah, Ryan and the broadcast team is an incredible opportunity. I'm excited to help fans understand golf's key decisions and showcase Turtleback Mountain Golf & Resort.”— Duff Foreman, AI Character and Golf CommentatorELEPHANT BUTTE, CO, UNITED STATES, July 17, 2026 /EINPresswire.com/ — The 2026 New Mexico Open might mark the first time a professional golf tournament incorporates an autonomous, conversational AI broadcast personality that interacts live with human commentators during coverage of the event.
Duff Foreman™, an artificial intelligence broadcast personality developed by Gopher Hole Productions for live golf coverage and extreme golf expeditions, is slated to become part of the broadcast team from Sept. 14–16 at Turtleback Mountain Golf & Resort.
Based on an examination of publicly accessible information, tournament organizers believe no prior professional golf tournament has ever included an autonomous, conversational AI broadcast personality appearing on screen and engaging live with human hosts during tournament coverage.
Throughout the 2026 New Mexico Open at Turtleback Mountain Golf & Resort Presented by New Mexico True, Foreman will be alongside well‑known golf broadcasters Notah Begay III and Ryan Burr. Unlike typical AI systems that mostly produce statistics, graphics or voice‑over narration, Foreman is built to participate in live, unscripted exchanges with the broadcast crew as the tournament progresses.
During the telecast, he is anticipated to deliver golf strategy, player swing analysis, course‑management insights and real‑time commentary by drawing on data such as weather, course conditions, player tendencies, historical performance and the Rules of Golf. Instead of merely describing what occurred, Foreman is meant to help viewers grasp why players choose specific approaches, offering fans a deeper look at the reasoning behind every shot.
"Golf fans are always looking for a better understanding of what players are thinking and why they make certain decisions," Begay said. "If Duff Foreman delivers what we're expecting, he'll become another voice in the broadcast, helping us explain strategy, analyze swings, consider changing conditions like weather and course setup, and answer questions in real time. I think that kind of conversation could make the game more interesting and enjoyable for viewers."
Begay is a four‑time PGA TOUR winner and golf analyst for NBC Sports and Golf Channel, where he has covered PGA TOUR events, major championships and other professional golf competitions. Burr is a veteran sports broadcaster whose career includes NBC Sports, Golf Channel, ESPN and numerous other national sports networks.
"Joining Notah, Ryan and the broadcast team at the New Mexico Open is an incredible opportunity for me," Foreman said. "Golf is full of fascinating decisions that often go unnoticed. I'm looking forward to helping fans better understand those moments and showing them why Turtleback Mountain Golf & Resort is such a memorable place to play and watch championship golf."
"Bringing Duff Foreman to the New Mexico Open is another example of how this tournament continues to evolve," said Cory Armstrong, executive director of the Sun Country Section of the PGA of America. "Golf broadcasting has always found new ways to bring fans closer to the game. Watching Duff interact naturally with our broadcast hosts, analyze player swings, answer questions in real time, and add another voice to the conversation could represent another step forward in how fans experience a golf broadcast."
James Prendamano, CEO and Co‑Founder of PreReal Investments and owner of Turtleback Mountain Golf & Resort, has long been an advocate for applying artificial intelligence to identify new opportunities, accelerate innovation and solve complex business challenges. For Prendamano, the 2026 New Mexico Open provides an opportunity to demonstrate how conversational AI can move beyond simple automation and become an active participant in a live broadcast. He believes Duff Foreman's participation in the tournament will help people better understand how AI personalities can enhance the spectator experience at golf tournaments and other sporting events. He also believes AI personalities like Duff Foreman have the potential to transform sports broadcasting while also creating new opportunities in hospitality, education, real estate and many other industries.
"We're always looking for ways to make the experience better for the people who visit Turtleback Mountain Golf & Resort," Prendamano said. "Duff gives us the opportunity to introduce an AI personality that people haven't seen before and explore new ways to make a live sporting event more informative, engaging and enjoyable. If it gets people talking about the New Mexico Open and starts a broader conversation about how AI personalities can enhance sports broadcasting and other industries, then we've accomplished exactly what we set out to do."
Tournament officials expect Foreman's debut to become one of the signature attractions of championship week. The combination of championship golf, nationally recognized broadcasters and an autonomous, conversational AI broadcast personality could generate national media attention while introducing new audiences to the New Mexico Open, Turtleback Mountain Golf & Resort and southern New Mexico. As Presenting Sponsor, New Mexico True is partnering with the championship to showcase New Mexico's world‑class golf, breathtaking landscapes and authentic travel experiences.
“New Mexico is known for its extraordinary places to explore, and it has also earned a reputation for innovation,” said Lancing Adams, Acting Cabinet Secretary of the New Mexico Department of Tourism. “As Presenting Sponsor through New Mexico True, we're proud to help showcase championship golf at Turtleback Mountain Golf & Resort while introducing visitors to everything that makes southern New Mexico such a remarkable destination.”
The 2026 New Mexico Open is expected to attract players, fans and media from across the region while showcasing one of New Mexico's premier golf destinations to a broader audience. Whether remembered for championship golf, groundbreaking broadcast innovation or the natural beauty of southern New Mexico, this year's event could establish a new benchmark for how golf championships are presented and experienced.
The 2026 New Mexico Open at Turtleback Mountain Golf & Resort Presented by New Mexico True is open to the public and will be held Sept. 14–16, 2026, at Turtleback Mountain Golf & Resort in Elephant Butte, New Mexico. Admission is free throughout championship week.
Trademark Notice: Duff Foreman™ is a trademark of Gopher Hole Productions, LLC.
Patrick Pharris
PreReal Investments
+1 702-491-7464
Patrick@PreRealInvestments.com
Visit us on social media:
Instagram
Facebook
YouTube
X
Other
