CHASING applies its expertise in underwater robotics to a range of uses, such as professional underwater work, intelligent pool cleaning, and the CanFish line of smart fishing technology.
The CHASING CanFish F2 is under development as a more integrated smart fishing system that brings together sonar, underwater vision, AI-assisted capabilities, and navigation.
From watching underwater scenes to logging lure behavior and receiving AI-powered notifications, CanFish adapts CHASING’s robotics know-how to actual fishing situations.
“CanFish was never designed to take the place of experience or gut feeling. Its purpose was to provide anglers with a new way to gather underwater intelligence in situations where guessing used to be the only choice.”— Director of R&D at CHASING
ORLANDO, FL, UNITED STATES, July 19, 2026 /EINPresswire.com/ — Fishermen can read the sky, water conditions, underwater structures, and their gear. Experience lets them refine lure selection, retrieval speed, and where to fish. But once a lure sinks out of sight, most of what happens is still guessed at through rod tip feel, line movement, sonar feedback, or sometimes no signal at all.
The disconnect between subsurface activity and what anglers can actually see helped shape where CanFish came from.
In 2019, a founding member of CHASING—an R&D engineer who also happens to be an experienced angler with roughly four decades of fishing—started thinking about a practical question: Could underwater robotics give fishermen a clearer view of what unfolds after a cast?
That inquiry sparked the birth of CanFish.
CanFish functions as a separate smart fishing brand with its own product roadmap, audience, and community, while leveraging CHASING’s background in underwater robotics, engineering, and product development. This arrangement enables CanFish to zero in on real fishing scenarios while tapping into the technical strengths behind CHASING’s underwater technology operations.
A Fishing Problem Came First
CanFish wasn’t created with the intention of putting yet another electronic gadget on the market. It started with a common frustration: the outcome of a cast often tells anglers less than they think.
A lure might come back empty even when a fish followed it. A stretch of silence could hide activity the angler never noticed. Fishermen also wonder: How does the underwater environment look? Is there any visible action nearby? Is this spot worth continuing?
CanFish launched the F1 in 2020 as its debut smart fishing product, an early step into underwater viewing. That work laid down a principle the brand still follows: technology should help anglers grasp more of the fishing process, not take over from the angler.
“CanFish was never designed to take the place of experience or gut feeling. Its purpose was to provide anglers with a new way to gather underwater intelligence in situations where guessing used to be the only choice,” said the Director of R&D at CHASING.
How CHASING’s Underwater Expertise Supports CanFish
CHASING was founded in 2016 and has a decade of experience in building underwater robotics and related technologies for both consumers and professionals. Its work covers underwater reliability, imaging, control, and navigation across different water environments.
CanFish borrows relevant pieces of that expertise based on what each fishing product needs. For underwater imaging, this involves lighting design, matching lenses and sensors, and image processing for tricky water conditions. Product reliability is built around target depth, whether it’s used in freshwater or saltwater, and the physical demands of fishing. Smart functions may pull from experience in control algorithms, navigation, sonar integration, or AI-assisted recognition.
The approach isn’t to replicate the same technology suite in every product. Different CanFish items use different skill sets depending on the fishing issue they solve. This keeps development angler-focused while grounding it in a proven underwater engineering framework.
From F1 to a Broader Smart Fishing Portfolio
Over time, CanFish has broadened how underwater information can aid fishing.
After the F1 in 2020, the CanFish F1 Pro arrived in 2022 featuring a rotatable camera and motorized depth control. In 2023, CanFish CF1 added castable live underwater viewing to the lineup, letting anglers inspect visible underwater conditions while fishing.
In 2024, CHASING CanFish Fishing CamX tackled a different need. Built for lure fishing, Fishing CamX records underwater footage for later review instead of providing a live feed during submersion. Anglers can study visible lure movements and fish interactions after the trip, including follows, missed strikes, and other moments that might never have been felt through the rod.
In 2025, CanFish enhanced the CF1 with AI-driven fish arrival alerts. Under suitable conditions, underwater imaging can spot visible fish activity and push a notification through the app.
CanFish is also working on the CanFish F2, a next-gen smart fishing system meant to combine sonar, underwater vision, AI-assisted functions, and navigation.
Together, these products show a progression: from watching underwater conditions, to recording what happened, to recognizing visible activity, and toward tying together multiple sources of fishing data.
What Smart Fishing Means to CanFish
CanFish uses the term smart fishing technology to describe tools that help anglers with more useful underwater information.
No single tool gives a complete picture. Video is limited to the camera’s field of view. Sonar needs interpretation. AI-assisted features depend on operating conditions. For CanFish, the aim isn’t certainty—it’s shrinking some of the information gaps between anglers and the underwater world.
That could mean watching visible underwater activity with CanFish CF1. It could mean reviewing a follow, missed strike, or unexpected lure interaction captured by CHASING CanFish Fishing CamX. It could mean getting an AI-powered alert when visible fish activity is detected. As the portfolio grows, it could also mean integrating sonar, underwater vision, and navigation into more connected fishing workflows.
The products differ, but the question behind the brand stays the same: What information would truly help an angler understand more?
CanFish also sees value beyond standalone devices. The brand aims to connect anglers through underwater footage, fishing experiences, and discoveries shared across regions and fishing styles. Its tagline, “Explore More · Capture More,” reflects the link between technology, curiosity, and the stories anglers bring back from the water.
From its start in 2019, CanFish has grown into a smart fishing lineup that includes live underwater observation, recordable fishing footage, AI-assisted alerts, and more connected technologies.
The technology keeps evolving. The core idea stays unchanged: help anglers understand more of what’s happening below the surface.
Explore CanFish
Discover CanFish products and learn more about the brand’s approach to smart fishing technology:
https://canfishcam.com/?utm_source=pr_distribution&utm_medium=pr&utm_campaign=CHASINGHCanfish_20260716
About CHASING
Founded in 2016, CHASING is an underwater robotics and technology company developing systems for consumer and professional applications. Its work spans professional underwater robots, intelligent pool cleaning systems and underwater imaging technologies, supported by in-house engineering and manufacturing capabilities.
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