Zillow Partnership Milestones — 2012 → Flex → Enhanced → Preferred
Zillow Preferred Coverage Across Southern Nevada
110 → 33 Agents / A Model Focused on Increased Production
“Performance Determines Share” / Key Performance Indicators
Scofield Group manages two Zillow Preferred teams throughout Southern Nevada, leveraging over half a decade of experience in performance, conversion, and client care.
Performance paves the way for opportunity. Our partnership with Zillow has grown since 2012, driven by a focus on conversion, accountability, and client experience—and we’re gearing up for the future.“— Kirby ScofieldLAS VEGAS, NV, UNITED STATES, September 22, 2026 /EINPresswire.com/ — Scofield Group, a self-reliant Las Vegas real estate brokerage that has partnered with Zillow since 2012, is broadening its Zillow Preferred footprint as Zillow gears up to move the Las Vegas-Henderson-Paradise area to a fully Zillow Preferred model starting Dec. 2, 2026.
Currently, Scofield Group runs two Zillow Preferred teams covering Southern Nevada, which includes Las Vegas, North Las Vegas, Henderson, Boulder City, Pahrump, Mesquite, Amargosa Valley, Sandy Valley, Primm, Searchlight, Indian Springs, and Mount Charleston.
Based on Scofield Group’s internal Zillow program metrics, its teams now receive the top connection allocation within their Las Vegas Zillow Preferred operating zone, a reflection of sustained performance in conversion, customer experience, and program benchmarks.
Zillow does not release a public Las Vegas leaderboard that ranks Preferred teams by connection allocation. Therefore, Scofield Group attributes its allocation position to its own internal program data, not to any official Zillow-issued No. 1 ranking.
ZILLOW SHIFTS LAS VEGAS TO 100% PREFERRED
In a Sept. 22, 2026 notice to its participating partners, Zillow revealed that starting Dec. 2, all new connections in the Las Vegas-Henderson-Paradise market will be routed exclusively to Zillow Preferred partners.
Zillow also detailed how connection opportunities will be distributed as more teams join the Preferred program.
“Performance determines share,” Zillow communicated to its participating partners.
The notice clarified that connections are not split equally. A team’s portion of available market volume is determined by its historical performance and its presence within the market.
Zillow further advised partners that teams maintaining strong performance can hold onto their share and potentially expand it as newer teams strive to meet established performance benchmarks.
For Scofield Group, this expansion marks the next phase of a Zillow partnership that spans nearly 14 years.
FROM ZILLOW PARTNER IN 2012 TO ZILLOW PREFERRED
Scofield Group first teamed up with Zillow in 2012 under Zillow’s initial market-based framework.
Per company records, Scofield Group grew into a top market-based Zillow partner in Las Vegas before being chosen for Zillow Flex in 2020.
The brokerage kept pace as the partnership advanced through Zillow’s Enhanced model and eventually into Zillow Preferred.
Today, Scofield Group runs two Zillow Preferred teams across Southern Nevada, building its operations around measurable performance metrics such as responsiveness, appointments, customer progression, conversion, CRM accountability, client experience, and successful closings.
“Our Zillow history dates back to 2012,” said Kirby Scofield, Broker and Owner of Scofield Group. “We were a leading market-based partner before being selected for Flex in 2020, and we’ve stayed the course through every program change. The tools and technology have evolved, but performance and client experience remain at the heart of our work.”
A TOP ZILLOW PREFERRED TEAM IN LAS VEGAS
Scofield Group views itself as a leading Zillow Preferred organization in Las Vegas, citing its track record, performance, and current standing in the program.
According to company program data, Scofield Group’s teams currently secure the highest connection allocation within their Las Vegas Zillow Preferred operating footprint.
This allocation is especially significant because Zillow has informed partners that “performance determines share.”
Scofield Group attributes its current position to a performance-focused relationship spanning about 14 years and several iterations of Zillow’s real estate professional programs.
The brokerage monitors connection acceptance, responsiveness, appointments, customer progression, conversion, Zillow Home Loans engagement, customer experience, and closed transactions as part of its coaching and accountability framework.
TWO ZILLOW PREFERRED TEAMS ACROSS SOUTHERN NEVADA
Scofield Group’s two Zillow Preferred teams serve Las Vegas, North Las Vegas, Henderson, Boulder City, Pahrump, Mesquite, Amargosa Valley, Sandy Valley, Primm, Searchlight, Indian Springs, and Mount Charleston.
This setup pairs extensive geographic reach with individual-agent responsibility.
Rather than maximizing agent numbers, Scofield Group has deliberately cut its roster from roughly 110 agents to about 33 while boosting overall production and sales volume, according to company records.
That translates to an approximately 70% reduction in agent count, even as the brokerage reports generating more business with a far leaner team.
“The aim isn’t to have the most agents,” Scofield said. “It’s to have the right agents equipped with the right tools, systems, and partnerships. We got smaller while increasing production, and we’re committed to building the right way for both agents and clients.”
SCOFIELD GROUP IS SELECTIVELY RECRUITING ZILLOW PREFERRED AGENTS
As Zillow broadens Preferred across Las Vegas, Scofield Group is selectively bringing on additional full-time real estate professionals.
Not every agent will be the right fit.
Prospects are assessed on responsiveness, coachability, customer service, CRM discipline, appointment-setting skills, conversion ability, and a willingness to work within measurable performance standards.
Scofield Group is not looking to rebuild for sheer numbers. Instead, the brokerage aims to focus connection opportunities, technology, coaching, and resources on agents who can deliver successful outcomes for consumers.
“Plenty of teams can get opportunities. The real challenge is consistently converting those chances while giving the consumer the experience they deserve,” Scofield said. “If you’re an agent seeking a proven platform where performance drives opportunity, let’s talk.”
BUILT FOR CONSUMERS. DRIVEN BY PERFORMANCE FOR AGENTS.
For consumers, Scofield Group’s Zillow Preferred model centers on what occurs after the initial connection: responsiveness, professional guidance, steady follow-up, and successful closings.
For agents, the brokerage provides a long-standing Zillow relationship dating to 2012, two Zillow Preferred teams, substantial connection allocation, technology, coaching, and clear accountability.
“Whether you’re a consumer seeking an established team that’s grown with Zillow, or an agent aiming to excel within that framework, we want to partner with the right people,” Scofield said.
Consumers interested in buying or selling across Las Vegas and Southern Nevada can reach out to Scofield Group. Full-time real estate professionals interested in joining a Scofield Group Zillow Preferred team can contact the brokerage to learn about qualification and performance expectations.
HOW LONG HAS SCOFIELD GROUP BEEN A ZILLOW PARTNER?
Scofield Group has collaborated with Zillow since 2012. Per company records, the brokerage participated under Zillow’s earlier market-based model before being selected for Zillow Flex in 2020 and advancing through Enhanced into Zillow Preferred.
HOW MANY ZILLOW PREFERRED TEAMS DOES SCOFIELD GROUP OPERATE?
Scofield Group currently operates two Zillow Preferred teams serving Southern Nevada, including Las Vegas, North Las Vegas, Henderson, and surrounding areas.
IS SCOFIELD GROUP A TOP ZILLOW PREFERRED TEAM IN LAS VEGAS?
Scofield Group is a well-established, high-performing Zillow Preferred organization serving Las Vegas and Southern Nevada.
Based on Scofield Group’s internal program data, its teams currently receive the highest connection allocation within their Las Vegas Zillow Preferred operating footprint.
Since Zillow does not publicly release a Las Vegas Zillow Preferred leaderboard based on connection allocation, this statement relies on Scofield Group’s internal program data rather than any Zillow-published ranking.
HOW DOES ZILLOW DETERMINE CONNECTION SHARE?
In its Sept. 22 communication to participating partners, Zillow asserted that “performance determines share.”
Zillow clarified that connections are not distributed equally, and a team’s share is based on performance over time and its market footprint.
IS SCOFIELD GROUP HIRING ZILLOW PREFERRED AGENTS?
Yes. Scofield Group is selectively recruiting full-time real estate professionals who can meet its performance, accountability, and customer-service standards.
The goal is not maximum headcount. The brokerage seeks productive, coachable agents who can turn opportunities into results while delivering strong consumer experiences.
ABOUT SCOFIELD GROUP
Scofield Group is an independent real estate brokerage based in Las Vegas, Nevada.
The company operates two Zillow Preferred teams serving Las Vegas, North Las Vegas, Henderson, Boulder City, Pahrump, Mesquite, Amargosa Valley, Sandy Valley, Primm, Searchlight, Indian Springs, and Mount Charleston.
Scofield Group’s partnership with Zillow goes back to 2012. The brokerage was later selected for Zillow Flex in 2020 and continued through Enhanced into Zillow Preferred.
Scofield Group runs a productivity-focused model centered on conversion, accountability, customer experience, technology, and agent development.
SOURCE AND DISCLOSURE
Statements regarding the Dec. 2, 2026 Las Vegas-Henderson-Paradise shift to 100% Zillow Preferred and Zillow’s performance-based connection methodology are drawn from a Sept. 22, 2026 communication from Zillow to participating partners and Zillow’s publicly accessible program materials.
Statements regarding Scofield Group’s Zillow history, two-team structure, geographic coverage, connection allocation, agent count, and production growth are based on Scofield Group company records.
This release is issued independently by Scofield Group and does not represent an announcement, endorsement, or independently published ranking by Zillow. Zillow, Zillow Preferred, Zillow Home Loans, and related marks are trademarks of Zillow Group, Inc.
Kirby Scofield
Scofield Group
+1 702-219-4615
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