A refreshed logo and upgraded online platform give a contemporary appearance to over five decades of member-focused service across Central New York
Our new logo gives us a fresh identity that still feels true to who we are, and our new website makes it easier for members to connect with us and find the financial resources they need.
”— Jaime McCloskey, CEO of Mohawk Valley Federal Credit UnionSANTA ROSA BEACH, FL, UNITED STATES, September 2, 2026 /EINPresswire.com/ — OMNICOMMANDER, recognized as the premier provider of websites and digital marketing for financial institutions, has unveiled a new website for Mohawk Valley Federal Credit Union, marking the latest milestone in a partnership that also involved creating a new logo and a refreshed brand identity for the credit union.
Established in 1971, Mohawk Valley Federal Credit Union has dedicated more than fifty years to serving members across Central New York, emphasizing personal connections, local decision-making, and financial products tailored to member needs. As the credit union expands and evolves, its leadership identified an opportunity to update both its brand and digital presence while staying true to the institution that members have relied on for generations.
OMNICOMMANDER collaborated with Mohawk Valley FCU to design a new logo that provides a contemporary, fresh identity and a solid foundation for future marketing and communications. That updated brand is now fully realized through the newly launched website, delivering a unified experience across the credit union’s digital channels.
"Getting to work on both the brand and the website gave our team an opportunity to think about the entire member experience," said Eric Isham, Founder and CEO of OMNICOMMANDER. "Mohawk Valley FCU has more than 50 years of history and an incredibly strong commitment to its members and community. We wanted to modernize how that story is presented without losing what makes them who they are. The new logo and website accomplish that, and I am extremely proud of what our teams created together."
The redesigned website features a simplified navigation structure that enables members to quickly access the products, services, and information they need. Visitors can easily browse auto, home equity, mortgage, and personal lending options, view checking and savings details, check current rates, log into online banking, and locate key member resources.
The site also broadens availability of financial education and self-service tools, including financial calculators, security information, membership resources, ATM locators, and digital banking details. A mobile-responsive design ensures a consistent experience across smartphones, tablets, and desktops, giving members convenient access regardless of how they connect with the credit union.
Throughout the website, Mohawk Valley FCU’s member-first identity remains prominent. The site’s tagline, "A Credit Union That Treats You Like Family," reinforces the personal approach that has set the credit union apart, while the updated design introduces the organization to a new generation of members.
"As Mohawk Valley Federal Credit Union continues to grow, we want every part of our organization to reflect the level of service our members deserve," said Jaime McCloskey, CEO of Mohawk Valley Federal Credit Union. "Our new logo gives us a fresh identity that still feels true to who we are, and our new website makes it easier for members to connect with us and find the financial resources they need. We are excited about what this represents for the future of our credit union while continuing to provide the personal service our members have always known."
The website and brand refresh come during a period of continued investment and expansion for Mohawk Valley FCU as the organization enhances the ways it serves members both digitally and within its local communities.
"Financial institutions should not have to choose between preserving their history and building for the future," Isham added. "The strongest brands are able to do both. Mohawk Valley FCU now has a digital presence and visual identity that reflects where they have been, who they are today, and where they are going next."
The new Mohawk Valley Federal Credit Union website is now live at mohawkvalleyfcu.org.
About Mohawk Valley Federal Credit Union
Founded in 1971, Mohawk Valley Federal Credit Union is a member-owned financial cooperative serving members throughout Central New York. With branches in Marcy and Utica, New York, the credit union offers personal banking, lending, digital banking, and financial services while remaining dedicated to local decision-making, personal relationships, and putting members first.
About OMNICOMMANDER
OMNICOMMANDER is the #1 digital marketing agency for credit unions and banks, delivering the first fully integrated digital ecosystem built exclusively for financial institutions. As a veteran-owned company, OMNICOMMANDER’s mission is to empower financial institutions to have control over their digital presence. Every OMNICOMMANDER solution is powered by a world-class team of financial institution experts. Specializing in fully customized, ADA-accessible websites and end-to-end marketing solutions, OMNICOMMANDER helps financial institutions strengthen their brands, improve digital engagement, and achieve measurable growth. For more information, visit OMNICOMMANDER.com.
Christi Sims
OMNICOMMANDER
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