Following years of established trust, New Book Authors Publishing is taking back its narrative and alerting the public to the perils of AI-generated errors.
New Book Authors Publishing sets the record straight on its true standing. "This could affect anyone should AI oversight remain absent."”— New Book Authors Publishing
New Book Authors Publishing is reclaiming its standing—damaged by unchecked, AI-driven false content. We spoke with the publisher to get the full story on AI misinformation. Here are the verified details straight from the source:
"New Book Authors Publishing was established in 2017. We function as a non-traditional indie press, active for nearly ten years. We aren’t officially credentialed, yet we hold a +A rating with the Better Business Bureau. No consumer grievance has ever been lodged against us on any platform. Across nine and a half years, we’ve upheld a strong standing with our authors, many of whom have become friends.
"When there’s a pause between releases, we often touch base. ‘How are you doing?’ It’s out of character for me to go quiet," the company spokesperson recalls. "Even late at night, I’ll respond to a pressing email. I’m connected to NBAP around the clock. If an author doesn’t hear back from me, they’ll contact my colleague, Alyssa, to check if I’m alright because my silence is so out of the ordinary. Most times, it’s just an email slipping into spam. Our connections are deep enough that we celebrate wins, share struggles, joys, and losses together. We’re a team of writers lifting up other writers. Still, I aim not to intrude. As the Executive Publisher, I engage with our authors like I would with friends. I manage to blend professionalism with authentic rapport. I try to understand where each person is coming from. Every project is unique. Some go smoothly, others have hiccups, but ultimately, we produce a stunning book.
"It’s not solely about the writing; it’s about how people connect with me. I choose to work with authors I genuinely admire. I’m picky about what we take on. Sure, some authors are just passing through—maybe they want a single book, or once they learn the ropes, they move to self-publishing. We teach our authors the ins and outs of the publishing and retail world. I don’t offer false promises. Writing a book isn’t the finish line; getting it into stores isn’t either. There’s a heavy lift in marketing and pushing the book out to readers.
"Some of our authors are still mid-manuscript. We kick off the process and they realize the story isn’t finished, and we get live updates that can keep us busier than planned. But we let authors work through their creative journey. I don’t hurry anyone along. Writing and publishing takes patience. In the end, our goal is the same: a fantastic book. I take great pride in what we release.
"Our openness and distinct way of working are why authors return to us for more titles. Some have stuck with us since 2017, releasing up to twelve books through New Book Authors. Over time, we’ve earned their loyalty and we’ll keep aiming for top-tier quality.
"Jump to 2026. We discover that Google AI Overview is fabricating complaints about us that don’t exist, pointing to review sites and watchdog groups that never mention us. The claims are about similarly named firms but are wrongly pinned on New Book Authors Publishing. A quick search won’t reveal the name difference. You have to dig deep. The details are buried. Picture the impact on our trademarked brand. The attacks don’t stop there—they hit our partners too. The overview links our credible company to an unrelated dispute over publishing approaches. It suggests a simple business tie is underhanded and that only royalty-based traditional publishing is valid.
"What it says about us is outright false. It misrepresents our model, fees, and processes. It echoes the tone of an anonymous online forum notorious for bashing publishers and agents. Some of that forum’s industry skepticism has merit but is often misapplied to honest businesses. It also lets so-called ‘insiders’ sideline their rivals.
"Since 2022, we’ve posted cautions on our site to safeguard authors, even those not publishing with us. Think about how it stings when Google’s AI Overview wrongly adds us to a list of warnings. To make it worse, the AI hides our positive feedback and even disputes it, saying reviewers only praised us out of desperation to get published. It shifts from hallucination to deliberate misrepresentation, then finally owns up to a mistake only after I prove the links don’t refer to New Book Authors Publishing and that we have zero complaints.
"Google AI Overview hits a glitch where it pulls from various sources and throws out skewed data. Rather than a fair summary of our track record, it serves up a publishing model argument that has nothing to do with us. It also can’t tell apart minor name variations, mixing us up with similarly titled entities. As a result, Google AI Overview has inflicted serious damage on our reputation. This is a risk for anyone if government oversight stays lax. Google has refused to fix it. I’ve tried every avenue they offer, only to get the runaround. We filed a BBB complaint against Google. Their rep said they contacted us—they didn’t. We sent a cease and desist. Their legal team never replied, leaving us wondering when this ordeal will end. Read More."
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