Type Dynamics
With Core Factors Type Dynamics, MBTI practitioners gain access to an assessment that presents the 16 personality types through Jung's eight cognitive processes.
For more than half a century, psychological type has provided a shared vocabulary for understanding individual differences, and that is why it remains in use,”— Kris Kiler, President of Core FactorsTEMECULA, CA, UNITED STATES, August 14, 2026 /EINPresswire.com/ — Core Factors has launched Type Dynamics, an assessment that provides both the four-letter type code and an individual's pattern of Jung's eight cognitive processes. The tool was created by Mark Majors, Ph.D., a counseling psychologist who contributed to the Form M revision of the MBTI® and previously served as Director of Research at the Center for Applications of Psychological Type. Type Dynamics is designed for coaches, consultants, and talent professionals who introduce the 16 personality types in leadership and team development contexts and wish to teach the model at the depth Jung originally described.
Developing leaders has long been a key organizational priority. What has shifted is the nature of the role those leaders are being prepared for. Organizations that in recent years asked leaders to maintain stability are now expecting them to navigate conditions their training never covered, with teams that must solve problems previously unsolved.
McLean & Company's HR Trends Report 2026, which surveyed 1,626 HR and leadership professionals in the fall of 2025, ranks developing leaders as the top organizational priority for the year, with enabling innovation moving to second place after being tenth the prior year. Controlling labor costs came in last on that same list.
Innovation does not emerge from a strategic document. It happens when a leader can guide a team to a decision even though its members view the same situation differently. Before it becomes a strategy issue, it is a matter of perception and judgment—and whether people can continue collaborating with a colleague whose thinking feels unfamiliar.
Psychological type has served as the practical solution to that challenge for more than fifty years. It provides teams with precise language for how people vary in what they notice and how they evaluate it, with no type being superior to another. What practitioners increasingly require is that same language at a deeper level, and that depth comes from the eight cognitive processes Jung described, which the four-letter code encapsulates.
Type Dynamics incorporates those processes directly into the participant materials. The report is organized like a workbook. It first introduces the four perception processes, then the four judgment processes, then reveals the participant's four-letter code along with that person's cognitive process pattern, and finishes by presenting all sixteen patterns for comparison. Participants learn the framework first, then see their own results expressed within it.
The cognitive process scores are provided to the practitioner on a separate report. These scores indicate which processes a person uses most naturally. They are not a measure of ability and require a trained practitioner to interpret properly. Keeping them on the practitioner report safeguards that interpretation and equips the practitioner with material for follow-up sessions after the debrief. A client's cognitive process results may also diverge from what their type code would suggest. Such divergence is common and reflects how the person has developed; it does not indicate that the type is wrong.
"Psychological type has been in use for more than fifty years because it gives people a universal language for understanding individual differences," said Kris Kiler, President of Core Factors. "We built Type Dynamics so that participants can understand the dynamic system of psychological type and be able to apply the original Jungian model to issues of communication, problem solving, decision making, and more. This interpersonal competence is what sets high-performing leaders apart from others."
Type Dynamics measures the same sixteen types across the same four dichotomies, so existing training, frameworks, and interpretations remain directly applicable. The difference is that the report itself explains the eight cognitive processes, rather than requiring the practitioner to create and deliver that explanation from scratch.
This holds true across different delivery formats. In coaching, the cognitive process pattern gives a client and coach a topic to explore after the type discussion concludes. In workshops, the report can be completed together in the session and then taken home. In team development, two colleagues who share the same four-letter code can still operate very differently, and the cognitive process results reveal those differences.
Participants access their results through the Core Factors Participant Hub, where the material remains available between sessions. They can read full descriptions of all sixteen types in addition to their own, and practitioners can enable Evidentra®, the Core Factors AI Coach Assistant, for clients who want assistance applying their results. The practitioner controls when results are released and which features are accessible.
Practitioners who introduce psychological type in coaching engagements, leadership programs, or team development work can apply for a free Core Factors Pro Account or request a demonstration at corefactors.com. Approval includes onboarding with a Core Factors account manager and the coursework required to administer the type assessments.
Practitioners using Type Dynamics can also provide participants with The 16 Personality Types: Profiles for Self-Discovery. Written by Cindy Paris, an MBTI Master Practitioner and certified professional coach, together with Kris Kiler, this book presents each of the sixteen types through the cognitive processes, pairs each profile with guided reflection, and concludes by linking what the reader discovered to the four areas where people skills develop. It is grounded in Jung's theory of psychological type and informed by decades of combined experience in teaching, coaching, and developing teams and leaders.
Angelo Spoto, author of Jung's Typology in Perspective, says of the booklet, "This carefully worded text reflects years of experience working with typology on the front lines, converted into well-earned insight. The authors display an understanding of Jung's original concerns about the misunderstandings and misapplications of his typology that have played out with the commercialization of the MBTI®. The profiles are smartly nuanced, deeply provocative, and singularly helpful to anyone wanting to keep the spirit of Jung alive."
Jerry Gilpin, President of the British Association for Psychological Type, calls it a clear introduction to the sixteen-type model derived from Jung's writings, with profiles written with warmth and nuance, and notes that it offered him new insights after years of working with type.
The 16 Personality Types: Profiles for Self-Discovery is now available on Amazon, with other Amazon marketplaces priced in local currency. Readers working independently do not need an assessment, facilitator, or program to use it.
About Core Factors
Core Factors is a people-development platform for practitioners. Executive coaches, OD consultants, L&D professionals, HR professionals, and career practitioners use Core Factors to administer assessments, deliver results, reinforce development between sessions, and document outcomes through participant feedback and reporting.
The assessment portfolio covers four families. Type Discovery, Type Elements, and Type Dynamics support psychological type work across decision-making, learning, leadership, and interpersonal effectiveness. EQ Accelerator identifies which emotional intelligence skills a person should develop first and guides that development. Social Dynamics addresses interaction styles and their applications in communication, collaboration, influence, and conflict. Career Path and Career Signals support career alignment through occupational fit mapping and values-based career planning.
Every assessment is backed by the Participant Hub, where participants access their results, reflect and set goals in My Journal, and, where enabled by the practitioner, receive developmental guidance from Evidentra®, the Core Factors AI Coach Assistant. Core Factors is built on a commitment to psychometric integrity, ethical application, and practical results that serve both the practitioner and the people they develop.
MBTI is a registered trademark of The Myers-Briggs Company. Core Factors is not affiliated with or endorsed by The Myers-Briggs Company.
Kris Kiler
Core Factors
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