The fully rebuilt Optinify Shopify popup platform now delivers improved analytics, refined targeting, A/B testing options, and revenue tracking tailored for fast-growing ecommerce brands.
Growing Shopify stores need more than popups. Optinify shows what shoppers respond to, which campaigns convert, and how those interactions contribute to revenue.— Omar Nasif, Co-CEO, OptinifyNEW YORK, NY, UNITED STATES, August 18, 2026 /EINPresswire.com/ — Optinify, a Shopify popup app, has been entirely rebuilt to provide ecommerce merchants with deeper insight into how onsite popup campaigns perform and drive business results.
The complete rebuild puts analytics front and center in the platform. Shopify merchants can now track popup views, conversions, and revenue generated from campaign interactions in a single dashboard.
The aim is to help growing ecommerce businesses move beyond just launching popups and gain a sharper understanding of which campaigns capture shopper attention, which experiences lead to conversions, and which campaigns have the greatest financial impact.
The redesigned Optinify platform offers:
Data-First Popup Engine – Every campaign is tracked with granular metrics, including views, conversions, and revenue directly tied to popup interactions.
Behavior-Based Targeting & Triggers – Merchants can deploy formats such as exit-intent and welcome popups, targeting by page, visitor type, device, timing, country, or Shopify Market, and then identify which combinations yield the best results.
Audience & Segment Insights – Compare performance across campaigns, pages, audiences, devices, and markets to pinpoint where campaigns resonate most strongly.
A/B Testing & Experimentation – Quickly test headlines, offers, designs, and messages, and let the data reveal the top-performing variants.
Seamless Shopify Integration – Built natively for Shopify, Optinify connects directly to store data and integrates smoothly with leading email and SMS providers, including Klaviyo, Mailchimp, Omnisend, Brevo, and GoHighLevel.
From Popup Creation to Campaign Optimization
Popup campaigns can support various stages of the ecommerce customer journey. They can help grow email and SMS lists, promote special offers, recover abandoned carts and visitors, highlight products, collect customer data, and boost onsite engagement.
When stores run multiple campaigns across different pages, audiences, devices, markets, and offers, simply knowing a popup is active does not reveal whether it is actually benefiting the business.
Optinify's rebuilt platform tackles that challenge by linking campaign creation, targeting, testing, and performance tracking within a unified interface.
Merchants can create customizable campaigns using ready-to-edit templates and a fully adjustable canvas.
Campaign formats include:
Email and SMS opt-in popup
Exit-intent popup
Welcome popup
Promotional popup
Interactive quizzes
Lead-capture experience
Targeted onsite offer
You can show campaigns based on page, visitor type, device, timing, country, or Shopify Market. This allows merchants to deliver more relevant experiences to shoppers, rather than showing the same message to everyone.
Deeper Visibility Into Popup Performance
A key objective of the rebuild is to give merchants a clearer picture of how each campaign is performing.
Optinify now highlights three primary performance signals in its reports:
Views: See how often each campaign appears to shoppers.
Conversions: Track how well campaign views translate into desired actions.
Revenue: Monitor the revenue linked to popup campaign interactions to understand their business impact.
With all these signals consolidated in one place, merchants can identify underperforming campaigns, compare results, tweak messages or offers, refine targeting, and decide what to test next.
Rather than treating popup publishing as a one-time task, Optinify helps you continuously improve campaigns based on real data.
Built-In A/B Testing for Continuous Improvement
The rebuilt platform also includes integrated A/B testing, enabling Shopify merchants to compare campaign variations instead of relying on a single design, headline, message, or offer.
Teams can use campaign data to assess which variation performs better and apply those insights to future campaigns.
Combined with targeting and analytics, this creates an ongoing feedback loop between campaign execution and optimization.
"Popups should not operate like a black box," Nasif added. "A merchant should be able to see what was viewed, what converted, and what revenue was associated with those interactions, then use those signals to decide what to test next. That connection between execution and measurement was a major focus of rebuilding Optinify."
Designed for Existing Ecommerce Marketing Workflows
For stores building owned audiences, Optinify supports email and SMS lead capture and integrates with marketing platforms including Klaviyo, Mailchimp, Omnisend, Brevo, GoHighLevel, and many more in the pipeline.
This allows leads captured through popup campaigns to flow into merchants' existing marketing and follow-up workflows rather than staying isolated within a separate popup platform.
The platform also includes campaign preview tools so merchants can review experiences before publishing them across their storefront.
Built for a More Data-Driven Approach to Onsite Conversion
Shopify merchants increasingly employ multiple onsite tactics for customer acquisition, list growth, promotions, retention, cart recovery, and personalization.
As those efforts become more sophisticated, understanding which campaigns influence shopper behavior becomes ever more critical.
Optinify's rebuild reflects that shift by combining flexible popup creation with the analytics and experimentation tools merchants need to make more informed optimization decisions.
For growing Shopify stores, the platform is designed to shorten the gap between launching an onsite campaign and understanding its business impact.
Optinify is available to Shopify merchants through the Shopify App Store.
About Optinify
Optinify is a Shopify popup app developed by SpaceSoft Ltd.
The platform helps ecommerce merchants create targeted popup campaigns, capture email and SMS leads, engage visitors, run A/B tests, and measure campaign performance through views, conversions, and revenue analytics.
Optinify supports customizable popups, exit-intent campaigns, interactive quizzes, targeting controls, campaign experimentation, and integrations with popular ecommerce marketing platforms.
Website: https://optinify.ai/
Shopify App Store: https://apps.shopify.com/pop-ups-builder
Omar Nasif
Optinify
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