Digital Innovations Group and MarketLeverage join forces, delivering IRMA Engine's AI Marketing Brain, Campaign Simulation, and Execution Tools to Advertisers
BRIARCLIFF MANOR, NY, UNITED STATES, October 7, 2026 /EINPresswire.com/ — FOR IMMEDIATE RELEASE
Digital Innovations Group (DIG), the creator of the IRMA Engine, has unveiled a new strategic alliance with MarketLeverage, aiming to deliver its AI-driven marketing platform to advertisers, which includes access to MarketLeverage's network of more than 5,500 advertisers.
MarketLeverage, named an INC 100 Advertising Agency and ranked among the Fortune 5000 Fastest Growing Private Companies, contributes performance marketing know-how that complements IRMA's holistic method for campaign strategy, simulation, creative development, execution, and analytics. The objective is to guide advertisers from a business goal to a structured marketing campaign through a single, integrated workflow.
An AI Marketing Brain Centered on Advertiser Goals
The platform's core is the IRMA Brain, an AI campaign director that assesses what a business aims to promote, its target audience, the budget available, and the campaign's timeframe.
Leveraging these inputs, IRMA suggests a marketing strategy, pinpoints suitable channels, and arranges the tasks needed to execute the campaign. Based on the advertiser's goals, the plan might cover digital advertising, email, SMS, social media, affiliate marketing, webinars, landing pages, and sales outreach.
Before giving the green light for execution, the advertiser can review the suggested strategy, proposed budget, deliverables, and approval steps.
Test Campaign Scenarios Prior to Allocating Funds
IRMA's Simulation Engine lets advertisers compare various campaign scenarios before launch. It models how different budgets, channel mixes, audience assumptions, and creative strategies might influence potential outcomes.
Advertisers can investigate questions such as:
What channel mix aligns best with the campaign's goal?
How might shifting the budget affect projected reach, leads, or acquisition costs?
Which assumptions most significantly impact the forecast?
What approaches warrant initial testing?
Simulation results serve as planning estimates, not guarantees. They are intended to enhance decision-making for campaigns and highlight what needs verification through real-world testing.
Convert the Approved Plan into Marketing Assets
Following approval, IRMA's creative workflow produces coordinated campaign materials, such as ad copy, email sequences, social posts, SMS messages, landing-page content, video scripts, and creative briefs.
These materials align with the campaign's audience, offer, and brand guidelines. Advertisers can review and tweak them prior to launch, ensuring consistency across all channels.
Streamline Execution with Dedicated AI Employees
IRMA structures campaign tasks using specialized AI employee roles that cover research, copywriting, design, email marketing, social media, advertising, and reporting.
Research specialists, called Gurus, offer insights on competitors, audiences, and marketing tactics. Management and review systems help coordinate tasks, verify deliverables, and route work for human approval.
Through supported integrations and authorized accounts, the platform coordinates campaign launches, scheduling, distribution, and follow-ups. The execution features available depend on the connected services and permissions established for each advertiser.
Feed Results Back into the Brain
IRMA's reporting workflow integrates campaign activity and accessible performance data into the planning cycle. Advertisers can monitor spending, engagement, leads, conversions, and other key metrics as they become available.
This input helps teams determine what to adjust, which creative to test, and where to focus future campaign investments.
"Advertisers need strategy, creative, and execution to work in sync," stated Michael Woloshin, Founder of Digital Innovations Group. "IRMA is built to link that entire process. The Brain crafts the approach, the Simulation Engine assesses the options, and the execution workflows convert the approved plan into coordinated action. Our partnership with MarketLeverage offers a chance to extend this capability to a wider audience."
"Our advertisers constantly seek ways to plan more effectively, launch quicker, and see where their budgets deliver the most impact," commented Shane Hackett, Chairman of the Board at MarketLeverage. "The IRMA platform's blend of campaign planning, scenario simulation, and coordinated execution fits well with the performance-focused model we've developed over the past twenty years. We look forward to exploring how this partnership can deliver these tools to our advertisers."
The two companies plan to pinpoint initial advertiser prospects and set up onboarding, service packages, integration needs, and reporting benchmarks.
Advertisers and agencies seeking an IRMA Engine demo or campaign consultation can find more details at irmaengine.ai.
About Digital Innovations Group
Digital Innovations Group creates AI-powered technology and marketing systems designed to support business growth planning and execution. Its IRMA Engine integrates AI campaign reasoning, scenario simulation, creative production, specialized AI employees, execution workflows, and performance reporting.
Learn more at digitalinnovationsgroup.ai and irmaengine.ai.
About MarketLeverage
MarketLeverage is a recognized digital advertising agency specializing in performance marketing and affiliate campaign management. With more than two decades of experience, the firm assists brands in scaling their digital footprint through focused lead generation and strategic alliances. MarketLeverage is recognized as an INC 100 Advertising Agency and among the Fortune 5000 Fastest Growing Private Companies. It hosts over 5,500 advertisers and 55,000 publishers to power effective marketing initiatives. For additional information, visit www.MarketLeverage.com.
Michael Woloshin
Digital Innovations Group Inc.
+1 914-224-7147
partnerships@digitalinnovationsgroup.ai
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