In the fast-moving world of Malaysian real estate, a buyer’s spoken intentions — budget, timeline, hesitations — are often the most valuable asset an agency has. Yet these insights typically vanish the moment a call ends or an agent leaves. Sentitask, a Malaysian software firm, is tackling this exact problem with a new CRM designed to turn fleeting conversations into permanent company knowledge.
Sentitask’s new CRM records buyer calls and writes a summary, and answers WhatsApp leads in three languages, so what buyers say stays with the agency.
A buyer’s budget, timeline and worries are worth a lot to an agency. They should be written down and kept by the company, not lost when a call ends.”— Chock, Founder of SentitaskPUCHONG, SELANGOR, MALAYSIA, October 31, 2026 /EINPresswire.com/ — Across typical Malaysian real estate agencies, most buyer information is exchanged via phone calls or WhatsApp messages. When an agent is occupied, away on leave, or departs the firm, that critical knowledge often leaves with them. Sentitask, a homegrown Malaysian software developer, has created a CRM for agencies specifically engineered to prevent that loss.
At the core of this platform lies call recording paired with AI-generated notes. Following the buyer’s consent, an agent can record a call on speaker mode or upload an existing phone recording. Within minutes, the CRM produces a concise summary, outlines agreed-upon next steps, and generates a complete transcript. Each lead is accompanied by a continuously updated brief that refreshes after every recorded conversation, enabling owners, team leaders, or newly assigned agents to grasp the full context in under sixty seconds. Importantly, audio files are discarded after processing — only the textual record is preserved.
Incoming WhatsApp leads are handled by an AI assistant fluent in English, Bahasa Melayu, or Chinese. The assistant identifies itself as a virtual aide, poses basic qualifying questions about budget and preferred locations, proposes viewing schedules, and seamlessly transfers the conversation to a human agent when the buyer requests personal assistance.
Additional optional features for agencies include:
– Automatic distribution of new leads, with reassignment to another agent if the initial recipient doesn’t respond promptly
– A daily phone check-in system, ensuring new leads are only sent to agents actively working that day
– An owner dashboard displaying lead sources, advertising performance, and team metrics
– Listing management, a viewing calendar, pipeline board, commission calculation, and a performance leaderboard
“A buyer’s budget, timeline and worries are worth a lot to an agency,” said Chock, founder of Sentitask. “They should be written down and kept by the company, not lost when a call ends.”
Data ownership remains fully with each agency, including control over their own WhatsApp Business account, which operates on Meta’s official WhatsApp Business Platform. The system is designed in compliance with Malaysia’s Personal Data Protection Act, and its AI capabilities are powered by Claude models from Anthropic.
Sentitask is currently onboarding its first founding clients among Klang Valley agencies. Interested parties can schedule a 15 minute demo at https://sentitask.com/book.
About Sentitask
Sentitask develops custom CRM systems for Malaysian businesses, beginning with real estate agencies. Every client operates on a single secure platform, tailored to their specific workflow. Sentitask is registered in Malaysia as SENTITASK TECHNOLOGIES (202603282064) and is headquartered in Puchong, Selangor. More information is available at https://sentitask.com.
Chock
Sentitask
+60 18-576 6015
hello@sentitask.com
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Sentitask CRM in 15 seconds
Why it matters: In an industry where client relationships and insider knowledge drive revenue, this tool shifts the balance of power from individual agents to the agency itself. By codifying conversational intelligence into a searchable, shareable format, Sentitask is positioning data retention as a competitive advantage — and setting a precedent for how other service-based Malaysian businesses might safeguard their most valuable asset: what their customers say.
