A New York marketing and technology firm is doubling down on the pet sector, taking its growth playbook from the SUPERZOO convention floor to two upcoming industry gatherings where AI and operational efficiency are expected to dominate conversations.
Software Pro Digital, a performance marketing and technology company based in New York and recognized as a top digital marketing agency in NYC, has confirmed its participation in two major pet and veterinary events this fall. The company will exhibit at New York Vet, scheduled for October 29 and 30, 2026, at the Javits Center in Manhattan, partnering with Napollo Software Design. It will then appear at the Pet Boarding and Daycare Expo in Hershey, Pennsylvania, running from November 3 to 6, 2026.
These appearances follow the company’s time at SUPERZOO 2026 in Las Vegas, one of the pet industry’s largest annual gatherings. At that event, the Software Pro Digital team connected with pet retailers, service providers, product brands, veterinary companies, manufacturers, distributors, founders, and operators from across the market. The upcoming events represent the next phase in the firm’s expanding focus on the pet sector, where it has built a reputation as a top rated pet marketing company in the US.
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Software Pro Digital holds membership in the World Pet Association and recently earned recognition in the Clutch Global Spring 2026 awards, landing among the Top 15 Local SEO Companies globally. The firm also appeared on Clutch’s Top 100 Fastest Growing Companies list for 2026. The World Pet Association serves as a connective hub for the pet community, offering industry knowledge, innovation, leadership, education, and events.
Building on the Conversations Started at SUPERZOO 2026:
SUPERZOO draws pet brands, independent and multi-location retailers, grooming and boarding operators, daycare facilities, veterinary businesses, manufacturers, distributors, and industry professionals from across North America and beyond. For Software Pro Digital, the event offered a window into the obstacles facing pet businesses of every size.
According to the company, a significant portion of the booth conversations centered on the full customer funnel rather than any single marketing channel. Pet business owners and executives discussed how search engine optimization, answer engine optimization for AI search, Google Ads, Meta advertising, ecommerce, websites, customer relationship management systems, follow-up, retention, reputation, and sales must work in concert to drive sustainable growth.
Discussions also explored what it takes to scale a pet business tenfold and beyond. Attendees repeatedly emphasized that growth is not solely about generating more demand. Leadership, systems, technology, customer experience, inventory, operations, and team accountability all need to evolve in parallel.
Artificial intelligence and automation surfaced as another recurring theme. Operators asked how they could deploy AI to enhance follow-up, bookings, customer communication, reporting, internal workflows, and daily operations without sacrificing the personal care pet owners expect. Product brands, meanwhile, focused on branding, ecommerce, retail presentation, packaging, fulfillment, and the complete customer experience surrounding a product.
“What stood out to us at SUPERZOO was how often pet business growth challenges extend beyond marketing alone,” said Hamid Mahmood, Founder and CEO of Software Pro Digital. “Owners are looking for better ways to connect customer acquisition, technology, follow up and day to day operations so they can scale without losing the quality of service their customers expect. The conversations in Las Vegas showed us where we can provide the most value as we continue those discussions in New York and Hershey.”
New York Vet, in Partnership With Napollo Software Design:
At New York Vet, held at the Javits Center in Manhattan, Software Pro Digital will appear alongside Napollo Software Design. The event convenes veterinary professionals, practice owners, clinical teams, and suppliers serving the animal health space.
The company’s presence at New York Vet will zero in on how veterinary clinics, animal hospitals, and businesses serving the veterinary market can improve patient acquisition, local search visibility, online booking, communication, and practice technology. Topics on the agenda include local SEO for veterinary clinics, Google Ads and Local Services Ads, reputation management, website performance, AI-assisted front desk communication, and the systems that link marketing to daily practice operations.
Pet Boarding and Daycare Expo in Hershey:
From November 3 to 6, 2026, Software Pro Digital will exhibit at the Pet Boarding and Daycare Expo in Hershey, Pennsylvania, a leading event for pet care service operators.
The expo aligns closely with the company’s existing work. Software Pro Digital has spent years running local acquisition programs for dog and cat boarding facilities, daycare centers, trainers, and groomers. At Hershey, its team will cover local lead generation, occupancy planning around seasonal peaks, recurring revenue through packages and memberships, pet CRM and pet business management systems, review generation, and the use of AI to handle bookings and after-hours inquiries.
Measured Results for Pet Service Businesses:
The company’s pet services work is built around measurable outcomes rather than impressions or clicks. In a recent analysis of three Google Local Services and Search programs for pet grooming, boarding, daycare, and training operators in Florida, Maryland, Northern Virginia, and Illinois, Software Pro Digital reported 1,311 charged leads on $22,885 of lead spend, with a blended cost per lead of $17. Each charged lead represented a pet owner calling or messaging the business directly from a search result.
In the Tampa Bay area, a multi-service pet business offering grooming, boarding, daycare, and nail trimming received 933 charged leads at an average of $12 per lead, with its ads appearing at the top of search results on 98.65% of eligible impressions. A pet training and boarding operator across the Maryland and Northern Virginia corridor received 150 charged leads at $18 per lead, with top-of-search visibility of 99.47%. A cat boarding business serving greater Chicago received 228 charged leads at $38 per lead, a higher figure the company attributes to a dense metro market and a narrower service category.
Other pet sector programs show similar patterns. A Virginia dog boarding and training facility, after a website rebuild followed by SEO, Google Ads, and Local Services Ads, has generated more than 2,700 paid conversions and more than 900 Local Services Ads leads. A Florida dog boarding and daycare facility saw search impressions grow by more than 1,500% after a combination of conversion rate optimization, SEO, and paid search.
“They have helped us gain a lot more business,” said Tamara Belotti, President of Dancing Creek Farm, a Virginia dog boarding and training facility that has worked with Software Pro Digital since 2022.
Experience Across the Pet Economy:
Beyond local pet care, Software Pro Digital has worked with businesses across the wider pet economy. Its experience spans pet ecommerce, pet nutrition and wellness, pet accessories, cat litter, pet technology retailers, multi-location pet retail, commercial dog wash systems sold to pet stores and property operators, and pet amenities for multifamily communities.
The company describes the pet category as running on two economies. Local providers need a full appointment book, while pet brands need products moving off shelves and out of online stores. Its pet practice serves both, alongside veterinary clinics and B2B suppliers selling into pet retail.
The company’s pet and veterinary work covers dog businesses including dog trainers, dog walkers, groomers, breeders, and boarding facilities; cat businesses including cat boarding, cat trainers, groomers, and breeders; pet care services including pet sitters, daycare centers, and multi-service pet resorts; pet stores, pet ecommerce, and direct-to-consumer pet brands; pet retail B2B including manufacturers, distributors, and suppliers selling into stores; and veterinary clinics and animal hospitals.
Performance Marketing and Technology Under One Roof:
Software Pro Digital operates as both a performance marketing agency and a technology partner, offering performance marketing services for small and mid-sized businesses and large organizations in New York and nationwide.
Its search practice includes local SEO, technical SEO, ecommerce SEO, enterprise SEO, SEO audits, branded search, and AI search optimization, also known as answer engine optimization, designed to help businesses appear in AI-generated answers as well as traditional search results.
Its paid media practice covers Google Ads and Performance Max, Local Services Ads, Meta and Instagram advertising, LinkedIn, TikTok and YouTube advertising, retargeting, and programmatic channels including connected TV and radio, digital billboards, and programmatic display.
The company also provides PR and digital PR, link building, reputation management and review generation, social media management, UGC and influencer marketing, content writing, email and SMS marketing, and marketing automation. Its web practice delivers WordPress and Shopify development, landing pages, conversion rate optimization, and ongoing website maintenance.
For pet businesses specifically, the company offers pet CRM and pet business management solutions that connect bookings, customer records, vaccination tracking, reminders, packages, and follow-up with the marketing that brings customers in. It also builds AI-assisted communication tools, including chatbots and voice-based front desk assistants that capture inquiries outside business hours and route them to staff.
Outside the pet sector, Software Pro Digital serves construction and home services companies, roofing and restoration firms, real estate professionals, dental and medical practices, gyms and fitness businesses, law firms, professional services firms, ecommerce brands, and B2B companies. It also acts as a white-label production partner for marketing, development, design, and virtual assistant agencies.
A Community Approach to Pet Business Growth:
Alongside its client work, Software Pro Digital is investing in what it calls a community approach to growth. Hamid Mahmood, who hosts the weekly AI and Growth Weekly live show and coaches business owners and agency founders internationally, has long built peer communities where owners learn from owners.
The company plans to extend that approach to the pet industry through a peer community for pet business owners and operators. The planned format includes regular roundtables, shared performance benchmarks, practical education on AI and automation, and open discussion of marketing, hiring, operations, and expansion. The goal is to give boarding, daycare, training, grooming, retail, and product business owners a place to compare notes with peers facing the same challenges.
“Peer groups have become one of the most valuable ways for owners in a niche to grow,” said Mahmood. “The best ideas I have seen in this industry came from one owner telling another what worked. We want to help build that room for pet business owners, and to bring what we learn about AI, search and technology into it so everyone benefits.”
Looking Ahead:
As AI changes how consumers search, compare, and book services, Software Pro Digital expects pet businesses to face growing pressure to be visible in both traditional search and AI-generated answers, to respond to inquiries faster, and to turn first-time customers into recurring ones. The company’s appearances at New York Vet and the Pet Boarding and Daycare Expo are part of a broader plan to deepen its relationships across the pet and veterinary sectors in the months ahead.
Pet and veterinary business owners, executives, and exhibitors attending either event are invited to connect with the Software Pro Digital team. More information about the company’s pet industry work is available through its pet marketing resources.
About Software Pro Digital:
Software Pro Digital is a performance marketing and technology firm headquartered at 420 Lexington Avenue in New York City, with a team of more than 150 people across New York, St. Louis, the Bay Area, Harrisburg, and global teams. Founded in 2015, the company provides SEO and AI search optimization, paid media, Local Services Ads, social media, PR, content, email and SMS, marketing automation, CRM, web design and development, and ecommerce marketing for small businesses, mid-market companies, and large organizations nationwide.
Software Pro Digital was named among the Top 15 Local SEO Companies globally in the Clutch Global Spring 2026 awards and among Clutch’s Top 100 Fastest Growing Companies for 2026. The company is a member of the World Pet Association and works with pet care providers, pet retailers, pet product brands, B2B pet suppliers, and veterinary practices across the United States.
About the World Pet Association:
The World Pet Association is a pet industry community focused on connecting the industry through knowledge, innovation, leadership, education, events, and collaboration. Its work includes industry trends, marketing insights, resources, and major pet industry events including SUPERZOO.
Hamid Mahmood
Software Pro Digital
+1 347-719-4581
sales@softwareprodigital.com
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Why it matters: As pet businesses face mounting pressure to adopt AI tools and integrate marketing with operations, Software Pro Digital’s data-driven results — including cost-per-lead figures as low as $12 — demonstrate that measurable growth is achievable in this competitive sector. The company’s expansion from SUPERZOO to two more industry events signals a broader trend: pet businesses that embrace technology and peer learning may be better positioned to scale sustainably.
