Newly appointed executive programming, experience, and international community figures join MAU as the event deepens its commitment to the individuals driving mobile’s evolution
MAU is built with the community, not simply for it.”— Angela Harar, Vice President of Strategy and Growth at MAULAS VEGAS, NV, UNITED STATES, September 22, 2026 /EINPresswire.com/ — MAU Vegas today revealed an expanded circle of industry collaborators, advocates, and counselors joining the MAU team for 2027, reinforcing its dedication to executive-level experiences, event programming, and the global communities influencing mobile’s trajectory.
As MAU gears up for its relocation to Bellagio Las Vegas, the organization is broadening its network of embedded industry figures. Alexandra Ivacheff steps in as Executive Programming Partner; Amanda Lulewicz takes on the role of Executive Experience Advisor; and Eve Wang is named MAU China Ambassador. They are joined by Evelin Herrera, MAU Founder Ambassador and head of EHVM Capital, with EHVM Capital designated as the Official Founders Experience Partner of MAU Vegas.
“MAU is built with the community, not simply for it,” stated Angela Harar, Vice President, MAU Vegas. “The mobile ecosystem is shifting rapidly. Maintaining close ties with those who are founding companies, steering major brands, and pioneering new business models gives us a direct pulse on the key discussions — and enables us to continuously raise the bar for the caliber of our community.”
Alexandra Ivacheff — Executive Programming Partner
Alexandra Ivacheff joins MAU as Executive Programming Partner, contributing substantial expertise working with top-tier enterprise brands, marketing executives, and the mobile growth sector. In this capacity, Ivacheff will also serve on the MAU Advisory Board, furthering MAU’s legacy of industry-driven programming by broadening the network of mobile leaders who help identify and spotlight the conversations, viewpoints, and innovators shaping the industry’s future.
Amanda Lulewicz — Executive Experience Advisor
Amanda Lulewicz joins MAU as Executive Experience Advisor. Lulewicz recently held the position of VP of Growth at Muus Collective and previously held senior product marketing leadership roles at EA Mobile and Glu Mobile, contributing to well-known mobile lifestyle titles such as Design Home, Kim Kardashian: Hollywood, and Covet Fashion. In her role with MAU, Lulewicz will focus on crafting a more deliberate executive experience, improving how senior leaders interact with the event, each other, and the wider MAU network.
Eve Wang — APAC Global Ambassador
Eve Wang, Founder & CEO of ZeusAI, joins MAU as MAU China Ambassador. With a background as a former Growth Manager for Apps & Games at Google, Wang brings experience across both the U.S. and Asian app ecosystems. She operates at the intersection of the East-West mobile market, assisting Chinese apps in expanding to Western markets while helping Western companies navigate growth prospects in Asia.
Evelin Herrera & EHVM Capital — MAU Founder Ambassador and MAU Founders Experience Partner
Evelin Herrera, Founder of EHVM Capital, remains MAU’s Founder Ambassador, while EHVM Capital is now the Official Founders Experience Partner of MAU Vegas for 2027.
This expanded collaboration builds on the work of Herrera and EHVM Capital in fostering a global network of founders, investors, and operators, linking that community with MAU Vegas. In 2027, Founders House will return at Bellagio with double the space of 2026 and a richer schedule of founder-focused learning, networking, and community activities.
MAU Expands Its Advisory Board
MAU is also growing its Advisory Board, introducing new viewpoints from across apps, gaming, commerce, creators, agencies, and entrepreneurship to shape programming and speaker selection for 2027.
New members include:
Carolina Paradas, General Manager, North America, ShopBack, the global shopping and rewards platform serving over 45 million users across 12 APAC markets with an expanding U.S. presence;
Deepa Patel, Managing Director, North America, Virtue Worldwide, brings over two decades of global brand and marketing expertise, including a tenure as Global Brand Director at Apple, with deep experience in building culturally relevant brands and fostering growth in technology and consumer sectors;
Jim Hamilton, Managing Director, North America, M+C Saatchi Performance, who oversees the agency’s North American operations, offering expertise in media strategy, performance marketing, and digital growth;
Margarita Vasilevski, Vice President of Performance Marketing, Scopely, contributing a senior growth perspective from a leading global mobile gaming company;
Molly Williams, Founder & CEO, Wild Minds, representing the next wave of app founders and entrepreneurs.
Ömer Yakabağı, Founder, Gamigion, strengthening MAU’s ties to the global gaming ecosystem and the HIT Games Conference community across EMEA and APAC;
Simona Rubanaitė-Vasiliauskė, App Store Optimization @NordVPN, Nord Security, offering the operator’s perspective on global app discovery;
These new additions join an existing Advisory Board featuring representatives from organizations including 2.5 Gamers, Adjust, AppsFlyer, App Masters, Electronic Arts, Phiture, Revenue Cat, and The Weather Channel, among others.
“Integrating MAU more deeply into the mobile app and gaming communities is vital to maintaining the event’s relevance,” said Harar. “This network provides us with more insights and access within the industry, greater reach to those driving progress, and a pathway for emerging leaders to join the MAU fold. Our mission is not just to mirror mobile’s current state, but to unite those who can guide the industry toward what lies ahead.”
A New MAU Vegas at Bellagio with Earlier Dates
This expansion coincides with MAU Vegas’s move to its new venue at Bellagio Las Vegas, slated for May 4–6, 2027, featuring a revamped program focused on concentrated thought leadership, executive-level discussions, and enhanced networking opportunities.
Throughout the three days, sessions will tackle the forces transforming mobile — from AI and agents to app discovery, advertising and measurement, app economics and subscriptions, gaming, creators, commerce, product growth, and the increasingly interconnected future of apps, web, and emerging platforms.
The MAU community will once more assemble leaders from the globe’s largest platforms, apps, brands, gaming companies, and mobile tech providers, with AppsFlyer serving as Presenting Sponsor, Adjust as Brand Experience Partner, and representation from Apple, Google, Meta, Paddle, and Roku among over 150 solution providers.
With a new venue, an expanded industry network, and a redesigned programming approach, MAU 2027 rests on a core idea: the future of mobile should be defined by those building it.
Ceci Dadisman
MAU Vegas
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