Laurel Johnstone, Eastern Territory Manager at iPourIt
Laurel Johnstone with iPourIt team members at the iPourIt booth during HITEC 2026.
Seasoned industry professional joins expanding team as iPourIt deepens its commitment to the evolution of self-pour technology
What drew me to iPourIt was the organization’s outlook on where self-pour technology is going. The group’s dedication to ongoing innovation and client achievement was immediately apparent.”— Laurel JohnstoneLAKE FOREST, CA, UNITED STATES, August 12, 2026 /EINPresswire.com/ — iPourIt, a premier provider of self-pour beverage systems, announced today that Laurel Johnstone has been brought on board as Eastern Territory Manager. With over five years of expertise in the self-pour sector, Johnstone will spearhead sales initiatives across the Eastern United States, assisting restaurants, hotels, breweries, entertainment venues, and other hospitality enterprises in modernizing their beverage service through iPourIt’s self-pour platform.
Johnstone’s hiring underscores iPourIt’s ongoing investment in both its technology platform and the seasoned workforce that supports clients throughout North America. As demand for self-pour systems rises, operators are increasingly seeking partners that offer more than just drink-dispensing equipment—they require continuous innovation, operational knowledge, and sustained support to drive their business success.
“We’re thrilled to have Laurel join the iPourIt team,” stated Darren Nicholson, Chief Revenue Officer at iPourIt. “She has developed an outstanding standing in the self-pour field by assisting operators in tackling genuine business challenges and creating thriving beverage programs. As we broaden our platform and invest in the future of self-pour technology, we’re delighted she decided to bring her expertise to iPourIt.”
In recent years, iPourIt has steadily enhanced its platform with advanced analytics, cloud-based administration tools, flexible payment systems, RFID technology, AI-powered operational intelligence, and solutions tailored for various hospitality settings. These investments are enabling operators to boost beverage revenue, strengthen inventory management, streamline daily operations, and provide superior guest experiences.
“What attracted me to iPourIt was the company’s vision for where self-pour technology is headed,” said Johnstone. “The team’s commitment to continuous innovation and customer success stood out immediately. I’m excited to join a company that’s investing in both its technology and its people, and I look forward to helping operators unlock new opportunities for revenue growth, operational efficiency, and guest engagement.”
In her new capacity, Johnstone will collaborate with breweries, restaurants, hotels, entertainment venues, convenience retailers, and other hospitality operators across the Eastern United States, guiding businesses in assessing, deploying, and maximizing self-pour beverage technology for beer, wine, cocktails, coffee, and non-alcoholic drinks.
“Our customers aren’t simply choosing a self-pour system—they’re choosing a technology partner,” Nicholson added. “Our strategy is to continue building the industry’s most capable platform while surrounding our customers with experienced people who understand how to help them succeed. Laurel is an important part of that commitment.”
About iPourIt
iPourIt is a leading provider of self-pour beverage technology, helping operators increase revenue, reduce labor costs, improve inventory control, and deliver exceptional guest experiences. The company’s cloud-based platform supports self-pour beer, wine, cocktails, coffee, soda, and other beverages across restaurants, hotels, breweries, entertainment venues, convenience retail, and hospitality markets throughout North America.
Megan Pihlaja
iPourIt
+1 949-270-0556
mpihlaja@ipourit.com
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