Tamatem Makes Fourth Straight Appearance at ChinaJoy, Pushing Forward Global Expansion
CHINA, CHINA, August 9, 2026 /EINPresswire.com/ — Shanghai, China – For the fourth consecutive year, Tamatem, a leading mobile game publisher in the Middle East and North Africa (MENA) region, attended ChinaJoy, deepening its engagement and collaboration with the Chinese gaming industry. As its global footprint continues to grow, Tamatem is accelerating its international expansion, reflecting a long‑term commitment to worldwide growth, strengthened strategic partnerships, and the ongoing mission to deliver world‑class gaming experiences to Arabic‑speaking players.
Held annually in Shanghai, ChinaJoy stands as one of the world’s largest and most influential games and digital entertainment expos, drawing major game developers, publishers, tech firms, investors, and industry leaders from around the globe.
This year’s participation comes at a pivotal moment in Tamatem’s journey. Over the past twelve months, the company has seen substantial growth across all areas of its business, with a rapidly expanding global presence, enhanced publishing capabilities, and a significant increase in both team size and operational capacity.
In 2026 alone, Tamatem has successfully launched three mobile titles, broadening its game portfolio and reinforcing its position as the leading publisher in the Arabic‑language gaming market. These launches underscore Tamatem’s strategy of investing heavily in high‑quality localized content, as well as its ability to bring top‑tier international games to players in the MENA region.
A major milestone for Tamatem this year was the strategic acquisition of Turkey‑based Playable Factory. This move has greatly strengthened Tamatem’s capabilities in game publishing, development, and long‑term live operations. The acquisition also marks a new chapter for the company — evolving from a regional gaming leader into a globally oriented gaming enterprise with a broader reach, deeper expertise, and greater international influence.
The Playable Factory purchase has further accelerated Tamatem’s growth strategy, allowing it to scale operations, improve services for global partners, and significantly expand its workforce. In line with this rapid expansion, Tamatem is continuously strengthening its talent base and global teams, laying a solid foundation for the next phase of its international journey.
While making strides in game publishing, Tamatem is also pioneering innovative localized digital entertainment monetization services, successfully building a payment infrastructure tailored to the MENA market. By integrating various local payment methods, the company continues to optimize the purchasing experience for players and helps partners reach local audiences more effectively, boosting monetization efficiency and supporting long‑term operations for games and digital entertainment products in the region.
China remains one of the largest and most dynamic gaming markets worldwide, making ChinaJoy a vital component of Tamatem’s global expansion strategy. The expo provides a crucial platform for Tamatem to strengthen ties with existing partners, explore new publishing opportunities, and connect with top game developers seeking entry into the MENA market.
This year, Tamatem is exhibiting alongside Playable Factory, showcasing the synergies following the acquisition. Their joint presence highlights a shared vision: delivering world‑class game publishing solutions, fostering cross‑market collaboration, and creating more opportunities for developers aiming to expand internationally.
During ChinaJoy 2026, Tamatem once again set up the expo’s largest Arabic‑themed booth — a reflection of the company’s remarkable recent growth and its ongoing commitment to bringing the Arab gaming industry to the global stage.
As more Arab game companies enter the Chinese market, Tamatem continues to lead the way. As one of the first Arab gaming firms to build deep, long‑standing relationships within China’s gaming ecosystem, Tamatem remains dedicated to serving as a vital bridge connecting Chinese game developers with the fast‑growing MENA gaming market.
For Tamatem, participating in ChinaJoy goes far beyond simply attending an industry event — it embodies the company’s broader mission to forge lasting global partnerships, drive industry innovation, and create new opportunities for developers and players alike. With rapid business expansion, ongoing strategic acquisitions, increased technology investment, and a growing portfolio of games, Tamatem is advancing steadily into its next phase of development.
Tamatem Founder and CEO Hussam Hammo commented:
“Appearing at ChinaJoy for the fourth year in a row is more than just a continued presence at one of the world’s most important gaming events — it reflects Tamatem’s incredible journey. 2026 has been one of the most transformative years in our company’s history. From launching three new games and expanding our publishing lineup, to acquiring Playable Factory and significantly growing our team, we are building a stronger, more global Tamatem.
At the same time, we keep investing in localized payment solutions, technology, and strategic partnerships, enabling us to deliver greater value to partners and players. We remain committed to connecting game developers worldwide with the MENA market, while showcasing the power and immense potential of the Arab gaming industry on the international stage.”
Hussam Hammo
Tamatem Inc
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